Have you ever been riding in the elevator up to your office with someone you have seen before or a new face and thought - “If only they knew what I did and I could get some business from them”. Well I found this great article by the folks at Samll Fuel Marketing Blog. They write excellent blogs about marketing your self and your company.
For a small business owner, a simple chance conversation can be an opportunity to drum up new business for your company. Asking what someone does for a living is part of a polite conversation, and it gives you the opportunity to give your elevator pitch. If you aren’t familiar with the terminology, an elevator pitch is just a brief explanation of what you do — and how you can help your audience.
Original Post by Small Fuel
