Your company Branding and Identity is an underestimated area in most business. You need to realize how important good branding is.
When people see the little red swoosh on a product, they automatically identify that product as a well produced, popular item. This swoosh holds a certain value thanks to good marketing and branding of the company’s identity. If you are not aware of what company I am talking about well then you should go check out Nike.
In todays very competitive industry of marketing and advertising, you need to have your company image, solutions and business products all summed up in one small little logo. This then transfers over to all your company’s collateral, business cards, car decals, website, brochures, letter heads, folders and such. You must keep a engaging presence with a image and identity that has the same feel across all your media.
This means keeping a consistency of design and wording throughout all of your company. Not having some level of consistency will greatly damage your company’s image. Not necessarily making your company bad, but making it difficult for your consumers and the public to clearly identify products and services with your company. You need this consistency for your current customers and new customers to start adding value to your name and products. These is why the public will pay more money for a product that is just the same as something you can purchase at Walmart for half the price. Its all about how you represent your company and its products / services.
If you are in the mood to read a little more about branding, even if your not you should still check these articles out and bookmark them, go to these below.
Fast Company – The brand called you
Jared Reitzin – The Importance of branding
